The oxford dictionary define word media as “The main means of mass communication (television, radio, and newspapers) regarded collectively:
Media is huge source of information. With the help of media people know all about happening in world easily. There are many types of media like news media , broadcast media, social media, hyper media, multi media digital media paid media, earned media et,. among these types there are three basic types of media 1 digital media 2 earned media 3 paid media. All types play very important role in our daily life.
There are two major types of media.
- Electronic media
- Print media
People enjoy electronic media regularly. Through electronic media we enjoy many information and constructive programs. Electronic media is a source of entertainment because they provide good stories in drama, cartoon for children, quiz programs, Islamic programs, talk shows, sports programs, current affairs programs, morning shows, musical shows, cooking programs, comedy programs, health programs, travelling programs, documentaries, crime programs, educational programs, movies and films. These all programs are beneficial to people. Electronic media also provide the facility of advertisement to the businessman of their products. Electronic media is very useful to highlight social issues like shortage of water, load shedding of electricity and gas, educational problems, poverty, unemployment, health problems, sewerage, etc. electronic media’s major role is to highlight the role of government and politicians just like the political agenda, criticism, awareness, and social & moral development of society. The excellent role of electronic media is to keep people aware about the whole world, national, and local events and happenings 24 hours means media educate the people. Media is a chain which is connection between the government and public. Electronic Media have an important role in economic development of a country because it is providing employment to people. Media is voice of people or public because through media public can send their voice message to each corner of world. Electronic Media made nation talkative.
The printing media is type of media through which communications delivered via paper or canvas. A printing press is a device for evenly printing ink onto a print substrate such as paper or cloth. There are many types of printing such as Woodblock printing: Woodblock printing is a technique for printing text, images or patterns used widely throughout East Asia and originating in China in date before 220. Movable-type printing: The world's first movable type printing was invented and developed in China by the Han Chinese printer Bi Sheng between the years 1041 and 1048:
Rotary printing press: A rotary printing press is a printing press in which the images to be printed are curved around a cylinder Rotary drum printing was invented by Richard in 1843.
All printing process are concerned with two kinds of areas on the final output:
- Image of printing areas,
- Non-image or non-printing areas